Throughout the world sounds one long cry from the heart of the artist: Give me the chance to do my very best.
– Isak Dinesen, Danish author, from Babette’s Feast
I first met Joanne Bailey, owner and chef of J Gourmet Catering, when my husband, David, reached out to a good friend for recommendations for a caterer for my 50th birthday celebration at our home five years ago. He and his wife had known Joanne for a decade and highly recommended her services. We wanted simple but memorable and flavorful food, and Joanne did not disappoint. Our same friend had Joanne cater his wife’s 50th birthday celebration recently, so I was able to connect with this wonderful chef, who I then recommended to cater our LUNAFEST East Bay VIP event, which precedes our LUNAFEST film festival on Saturday, March 18th.
J. Gourmet Catering catered my 50th birthday party. The food is ready to be served (photo credit: Kelly Whitney).
Family food memories
Joanne’s life has always revolved around food, which brings up wonderful memories of family and her hometown of Richmond, Va. She recalls Sunday dinners at her maternal grandmother’s home with no less than 20 people at the table for traditional Italian meals and bottles of homemade wine. When her father was ill, she and her brother would eat meals at her aunt’s house. They’d pull out the leaves to extend the dining room table and iron the linen tablecloth before setting the table with cloth napkins and silverware. Her grandfather would be picked up to join them and sit at the head of the table. As one of the youngest children of the large extended family, Joanne was often in the kitchen, washing dishes and laughing and chatting with family members. “I grew up in the kitchen,” she noted. “The food was always amazing, and food was always an event in our family.”
The food is all gone – no surprise (photo credit: Kelly Whitney).
Her father was a member of the First Families of Virginia, a designation bestowed upon those whose lineage can be traced back to Colonial Virginia. As such, her paternal grandmother was a “very proper” Southerner, and meals were no exception. For example, breakfasts were two-hour events, which included being served bacon and eggs and even ice cream and sherry glasses filled with Manishewitz Blackberry wine. Joanne remembers the sweet potato pie, greens, and leg of lamb that her paternal grandmother would serve during the holidays. She didn’t give out her recipes. “You had to be there if you wanted to learn,” Joanne said. In fact, her grandmother didn’t use cookbooks. “You learned by feel. That’s how you learned how to cook,” she explained.
After her father passed away, her mother took her brother and her and joined her best friend and her two kids on vacation. They rented a house along the Rappahannock River, a river in eastern Virginia that runs along the entire northern part of the state, from the Blue Ridge Mountains in the west, across the Piedmont, to the Chesapeake Bay, south of the Potomac River. The two mothers sent the four kids out on a boat with nets, freshly broken chicken necks, and bushel baskets, and tell them to come back when the baskets were full. “In the South, oysters, king crab, and fish were common fare,” she explained. Her mother continued the family tradition of instilling in Joanne the love of cooking and the importance of flavor. “My mother never heated up any food (out of a can or package,” she said.
Fast forward to the early 1980s, when she met and married her husband, who purchased and remodeled homes in San Francisco, then resold them, which now we call “flipping” homes. “Believe it or not, there were a lot of burned-out, abandoned, and reasonably priced homes in San Francisco in the 70s and 80s,” she recalled. During that time, Joanne had been involved in working in restaurants, but when her husband bought a restaurant for her, he encouraged her: “You’re a great cook. You should use your skills.” They hired a chef, whose specialty was fish, and thus began her culinary training. He taught her so much, from roasting a whole pig and making all sauces including demi-glace to mastering knife skills. The experience was exhausting and all-consuming in and of itself, so when her son was born a year into launching the restaurant, she realized that she didn’t want to miss out on raising him. So she and her husband sold the restaurant.
When her husband passed away, Joanne took her two kids and moved to Sonoma County. She started a successful housecleaning business, which enabled her to work but be home in time to be with her kids. She also turned the five acres of her land into a huge garden and for a while raised chickens. “We grew all of our food,” she said. Even when she and her kids went camping, they would make their own food. Her time in Sonoma was healing, with cooking playing an important role. “We took joy in small things,” she explained.
Joanne Bailey by her works of art – at my friend Raissa’s 50th birthday party in January (photo credit: David Rossi).
The kitchen comes calling
In the late 1990s, Joanne decided to move back to the San Francisco Bay Area and opened J Gourmet Catering, though she brought her housecleaning business with her. The husband of one of her clients, who was pregnant and on bed rest with a serious condition, hired her to cook for them, which resulted in her catering business booming simply by word of mouth. She’s been busy ever since, catering weddings, birthday parties, special occasion events, and other celebrations for more than 15 years.
Joanne is passionate about some of the work she takes on, especially with WestEd, a San Francisco-based nonpartisan, nonprofit, mission-focused organization that helps schools, districts, and states improve education through innovative research, evaluation, and consulting. One of WestEd’s missions is training pre-school teachers. Joanne caters breakfast and lunch for the teachers in the training program. “It just amazes me how much these teachers care about these children,” she marveled. “Teachers don’t get paid very much, so I try to do something amazing for them.” One menu she created for them included chicken masala sandwiches, sweet potato and red bell pepper soup with red dahl coconut milk, and tofu, carrot, and ginger cake.
Her latest obsession is flavor layering. “It’s so exciting,” she enthused, as she explained the time-consuming process for making the chicken masala for the sandwiches. The different steps involved different ingredients – first soak the chicken overnight in buttermilk or thick yogurt, then toast the seeds, fennel, ajwain, cumin, and coriander and grind them all, add ginger garlic paste, roll the chicken in paste and then in cornstarch. Yet another sauce will accompany the final dish, she explained, adding more flavor. “The different components involve different layers of flavoring,” she said.
Joanne loves to talk about food – here with Raissa’s husband, Mike (photo credit: Kelly Whitney).
I recalled how friends enjoyed the food at my birthday party, as did I and other attendees at my friend’s birthday party. “I feel so grateful that they love it,” Joanne said, of the compliments. “I do it for them. They want a wonderful meal, and I want to give it for them.” Joanne insists on getting the best ingredients that she can, no matter what the budget is. “Whatever I do, it’s going to be the best for whatever the budget,” she said. “Whatever I make for them, it’s going to be amazing.” Joanne enjoys picking out what’s in season and figuring out how to combine those ingredients for a memorable meal.
Joanne has passed on her appreciation of food and cooking to her children. Her daughter lives in England, but when they get together, she enjoys cooking with her son-in-law, who also loves to cook. Her son works with her and is a “really good cook,” according to Joanne. While she likes to move on to the next meal, he can transform leftovers from a meal into new creations.
She’s thankful that she didn’t follow through when she went back to school to earn a degree in accounting. “I love math, but you have to be practical. I didn’t want to make money for other people,” she said, of her change of heart. “Owning a business is hard. You’re always wondering about the next job, the next process. But I love challenges, and I’m really happy.” When you listen to Joanne talk about food, you hear joy in her voice – joy in life, as well. “Life is too short,” she shared. “The most important thing are your kids, your family. The rest is just the rest.” So be happy and try to do what you love best. Joanne certainly is living her motto. And her food is prepared and infused with that same love and joy.
Note: For more information about LUNAFEST East Bay’s screening on Saturday, March 18th, 7:30pm, at the El Cerrito High School’s Performing Arts Theater, click here.